Audio Exotics Singapore!
I started Audio Exotics in 2009 with a single studio in Sheung Wan, Hong Kong. We have grown from strength to strength over the years ever since. Now, we have 3 studios in Hong Kong showcasing the unity of bespoke electronics to the service of music. The soulful playback experiences always capture the heart of many, alongside global endorsements by leading critics such as Alan Sircom of Hi Fi Plus in the UK, Roy Gregory of the Audio Beat in the US, and Lincoln Cheng of Audiotechnique. I humbly believe our business model is on the right track to become a regional franchise. AE is simply an experience.
As 2020 opens up a new decade upon us, I would like to officially announce the forthcoming opening of Audio Exotics South East Asia in Singapore, a tremendous undertaking by Mohan Veloo spanning over 2 years in planning and execution. I have known him for more than 15 years as a close friend. He is first and foremost an obsessive audiophile. Behind the scenes he is a high flyer in the technology field, with a global role, and a few hundred people reporting to him. His technical expertise and creativity will enhance the total value proposition of Audio Exotics for all existing and new customers. A new website with modern features is progressing under his leadership.
The interior design concept of AE Singapore is also spearheaded by Mohan. He has employed professional acoustic engineers to design the studios to perfection. He has also hired Stirling Trayle to set up the new showroom to warrant excellence from the very beginning. Our goal is to make Audio Exotics the ultimate high end audio destination for Asia, and AE Singapore is set to pave the path for many more AE studios in South East Asia.
I shall let Mohan share more about his philosophy and his plans for the year!
Happy New Year to all AE fans
Chris Leung
Comments
The studios in Singapore are probably 75% completed. As Chris mentioned, we have been working on this for sometime. Deciding on a location took a lot of time, but I think we found an interesting albeit unconventional location, that will be revealed when we open. And that may be sometime in the 2nd quarter of this year - maybe earlier.
Our goal is to bring the AE experience to Singapore and the rest of South East Asia.
I will post photos of the studios shortly and answer any questions I can.
Mohan Veloo
mohan@audioexotics.com
I had been following AE for over 15 years like you. Congratulate for such a new and exciting venture! It is very very rare for an audio retailer (mostly dying and surviving by dumping) to expand outside of the home base. I am thrilled from a businessman perspective.
Congratulations! I follow a lot on the progress of your new business and have no doubt that when it is ready for audition, it would be at least on par with the showrooms in HK, if not even better. I will certainly come and oongratulate you face to face on the grand opening!
Marvel
That is very cool! I like the green wall. I also like the wave (diffusors?) on the side wall.
It looks like a very long room for bass wave to develop fuller. Is the green wall an entrance place into the main room?
Bravo!
Studio 1 - the main system in a larger room - where I went with a luxe-industrial feel. The walls on the side are custom designed by the acoustic engineers, and you will notice that they have 'waves'. I'm still waiting on a few more sound diffusors and bass traps.
Studio 2, will have a system suited for a typical apartment. I wanted to incorporate natural elements in Studio 2, hence the 'green' wall consisting of real leaves (not fully grown out yet - maybe another 3 weeks), that act as a natural sound diffusor.
As you can see, both studios are still very bare, and there is still some amount of work to do, but we are looking forward to moving the equipment in a month or so.
Any thoughts, questions and suggestions welcome!
Mohan
It is interesting to understand the theory behind sound setup and how to accomplish the type of room you want. I intend to conduct a session with to have them explain how they achieved this, after the studio is open.
Ever since Mohan and Chris told me about the Singapore show room I have been waiting to book my flight!
2020 will be it! Mohan, wishing you a smooth ride into uncharted territory. I believe the insightful and totally cutting edge outlook AE presents will be absorbed and deeply appreciated in Singapore. Cheers to the New Year!
What will be system there? I can see lots of effort behind it. I like the green wall.
Happy New Year!